Through the medium of textiles HOLOGRAPHIC FABRIC explores the concept of two simultaneous pictures in one form by combining the traditional craft of pleating with modern printing technology.
Traditional pleating provides the most logical and elegant method of creating a twofold textile interface that reproduces the basic principle of a lenticular system. On each side of the pleat a sequential part of two different images is printed. This arrangement of pictures achieves the ‘parallel existence’ of two images in one textile. Once set in motion, the optical illusion of change and ambiguity appears. Just as in Kinetic Art or Op-Art, movement becomes an integral component of the aesthetic effect.
The patterns and colors chosen for the pleats enhance the optical illusion. The images placed on each side of the pleat are kept abstract and are articulated through the use of complementary colors and gradients. The two interlaced images printed onto one textile have certain colors in common. Through movement - the viewer’s and the wearer’s - a new ‘flowing’ state appears, almost like a very short movie, thus creating a third surface. The use of color gradients and the partially overlapping spectrum of colors on both sides create this ‘flow’ effect by functioning as a third frame and so providing a smooth transition from one image to the other.
HOLOGRAPHIC FABRIC creates an ambiguous, mutable surface, by combining the handcraft of pleating with the technology of digital textile printing to embody the contemporary state of indecision.
Fabric / Sculptural Garments / Art Direction: Selina ReitererSewing Patterns: in collaboration with Lisa Haag and Sabrina BosshardPhotography: Clement PaillardonGraphic Design: Anna Teuber and Enno Poetschke© 2013